Your Brain’s Reward Circuit and Social Media Addiction
Social media has become a constant presence in our lives, a place to connect, share, and express ourselves. But behind every scroll, like, and notification lies a hidden mechanism: the brain’s reward circuit. This system, which evolved to encourage survival behaviours, is now being activated by digital platforms in ways that can lead to overuse and even addiction. Understanding this invisible technology helps explain why social media feels so irresistible, and how we can regain control.
